We are presenting a new revolutionary tool for visualization and analysis of data. Sociomaps (a result of a Sociomapping analysis) are complex graphs that resemble a landscape. Your abilities to move in space, for which you are trained from early childhood, will help you to interpret the complex relationships encoded in a Sociomap.
The Sociomap affords opportunity to visualize, to explore and to analyze the structure and dynamics of a system and to present it in a way, which is easy to understand, especially for the public and non-scientific audience.
In recent years, we have developed a set of Sociomapping modules, which addresses typical problems that might occur in the team, such as communication, cooperation, knowledge sharing and motivation.
The typical users are managers, team leaders and human resource managers.
[more information on team performance improvement]
If you imagine a team profile, which is based on measuring the personality, abilities or performance, it is usually a graph with a summary of individual profiles that is difficult to understand; or an average profile that is in fact saying nothing about the team. An analytical tool based on Sociomapping - Team Profile Analyzer (TPA) makes it possible to visualize the team profiles in a form of a Sociomap where each team member is represented by a peak having its specific position and height, which represent various parameters. Thus, it is quite easy even for non-statisticians to identify significant subgroups (mountains) within a team, to analyze and to compare them.
[more information on TEAM PROFILE ANALYZER (TPA)]
A Sociomap can be used in various contexts of applied research for visualizing the research results. The application area is very wide - so far we have covered applications from brain activity mapping through linguistics to mapping of a football match.
The typical users are the media, the universities and the research organizations.
[more information on visualization]
Populations are complex, and so are the data collected from populations. Most of the time, it is not easy to get oriented in the data, especially without some advanced knowledge of statistics. Our Sociomapping program for the analysis of the populations is suitable for those who want to visualize the population data, to perform the statistical analysis in a very convenient and comprehensible way – by exploring a landscape. The typical results of such analysis are descriptions of mountains and valleys, which are formed by respondents (people, voters, customers). Marketing and political application is focused on finding the hills of undecided voters and customers, which are most suitable to be targeted in the campaign.
The typical users are social scientists, marketing researchers and political parties.